Adidas Is Heading Deeper Into The Metaverse With Its ALT[er] Egos. Here's What We Know So Far:
Adidas took another step into the metaverse today after the company released more information about its Alts by Adidas collection and dropped a new video featuring the company’s Bored Ape, Indigo Herz.
“Chapter 1: ALT[er] Ego starts now This is your first step on your journey towards your own ‘ALTS by adidas’ identity, “the company tweeted from its Indigo Herz account along with a cinematic video of the Bored Ape on his to the Rift Valley Motel. “At the end of Chapter 3 you will get a unique PFP consisting of countless trait combinations with a rarity rank. ALTS by adidas is a dynamic NFT which will evolve based on your decisions and engagement.”
In the video that Adidas shared today, viewers see Indigo Herz on traveling alone through a baron dessert.
Herz continued to walk this path alone before the primate stumbled upon the “Rift Valley Motel.”
Herz then entered the hotel turned on the lights, took a room key, and laid down for a nap.
Suddenly, the hotel began to shake, and shocks went through Herz’s body as the hotel’s sign shifted and the lights flickered. Herz jumped out of bed and was greeted by a sign that cryptically read “You will leave a whole new person.”
Adidas went on to say that the company will release more details about the different ALT(er) ego traits and their utility tomorrow.
