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  • Writer's pictureKyle

ON THE BALLOT: Unboxing Web3 Wants To Create More Unboxing Videos On Made By Apes Brands And Companies That Accept $Ape

There is an Ape Improvement Proposal on the ballot is cycle that wants to unbox the potential of Made By Apes builders who accept $Ape by attracting more attention to their products through unboxing videos that are informative and anything but boring!


AIP-440 titled ‘Enhancing Exposure of Brands that accept ApeCoin as payment: Unboxing Web3 Partnership Proposal,’ is an ecosystem allocation fund proposal written by ApeCoin DAO Contributor and Unboxing Web3 Founders CryptoDilly and Guccheetah.


“ApeCoin is a promising concept with significant potential, but for ApeCoin to truly flourish, its utility needs to expand,” CryptoDilly wrote. “Increasing ApeCoin adoption as a payment option for brands is essential for enhancing its utility. Brands that integrate ApeCoin as a payment option should be rewarded, and those that haven’t yet should be encouraged to do so. This proposal not only rewards current brands accepting ApeCoin but also motivates other brands to follow suit. Currently, over 400 Made By Apes (MBA) brands exist, but not many accept ApeCoin—this needs to change. With a proven track record of crafting high-quality content and showcasing the work of builders within the space, our objective is to leverage our skills to elevate all brands operating within Web3.”

To date, CryptoDilly and Gucceetah’s Unboxing Web3 has produced 44 unboxing videos covering Web3-related product drops, from major brands like Gucci to Made By Apes companies like ApeVine, garnering 50,000 views across all platforms.

To build upon this initial success and to take their brand to the next level while also amplifying their fellow Apes, CryptoDilly and Guccheetah are asking the ApeCoin DAO to allocate $97,400 USD worth of $Ape to their project.


With the money, Unboxing Web3 will create 78 videos over the next 12 months, hire a creative agency to help them make more content, purchase better equipment, start doing paid promotions on their videos across all platforms, and pay their hosts.


The window to vote on AIP-440 is currently open and ApeCoin DAO Contributors have until Wednesday, July 3rd, to cast their coins and vote on this proposal.



The Bored Ape Gazette will continue to follow Unboxing Web3 and will let you know how the DAO votes on their proposal next week. Stay tuned for updates!

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