Adidas Announced Its New "Three Stripes Studio" Today. See what The Company's Done In Web3 So Far:
Adidas and the company’s Bored Ape, Indigo Herz, took to Twitter today and introduced the Web3 space to its newly formed “///” AKA the Three Stripes studio.
“I'm so excited to introduce you to the newly formed /// Studio (aka Three Stripes Studio),” Indigo Herz tweeted today. “The /// Studio represents a group of creative degens and boundary-breaking three stripes stans who are determined to push at the frontiers of innovation, collaboration and culture. Our team proudly takes responsibility for the development and delivery of all adidas global Web 3.0 activities, working to define the brand's strategy, partnerships, community & activations, and product for the road ahead. Together, we're excited to rep the best interests of our community at every decision along the way. Welcome on-board team! And remember, Impossible is (probably) nothing. Much Love.”
While Adidas didn’t make any announcement today about what the Three Stirpes studio has planned, we do know that many Bored Ape Yacht Club members will be involved in whatever comes next; thanks to Adidas’ “Into The Metaverse” NFTs.
As the Bored Ape Gazette previously reported, Adidas collaborated with the BAYC, G-Money, and Punks Comic in December 2021 when the company released its ITM project.
For purchasing Adidas’ NFT, holders received three physical Adidas items based on the Web3 Brands it collaborated with at no additional fee.
Further, Adidas airdropped holders a “Capsule” that transformed into the company’s Virtual Gear Collection.
“ITM is our pledge to the metaverse,” Adidas said on its website. “To make new friends—NFT-native or not—along the way. To open the door to web3 and what the future of fashion could be. We touched down in every corner of culture, landing in this wild world where possibilities are truly limitless. We invite you, the original thinkers and doers, to a new age of originality. Join us.”
The Bored Ape Gazette will continue to follow Adidas and Indigo Herz and will let you know what they do next!