ANSWERING THE CALL OF MAINSTREAM ADOPTION: Bored N Hungry Featured In A New Korea Telecom iPhone Ad!

Did anyone order a cheeseburger with a side of culture? The Bored Ape Yacht Club-inspired brand, Bored N Hungry, is cooking up more than just burgers in Seoul after making a casual appearance in a new iPhone ad.

On Saturday, Bored N Hungry answered the call of mainstream adoption when its South Korea location was featured in an iPhone 16 Pro commercial for the country’s largest telecommunications company, Korea Telecom!

“iPhone 16 Pro just got Bored and Hungry,” the Made By Apes company tweeted. “We are happy to share that  @BorednHungry_krmade an appearance in KT’s iPhone 16 Pro video! KT is South Korea’s largest telecom and they’ve made this video in partnership with @Apple. The scene outside our Bored and Hungry Korea store features J-Black, a globally renowned South Korean dancer. He has choreographed dances with Blackpink. Go give the video from KT and Apple a watch!"

“Bored and hungry in an iPhone commercial love to see it,” BAYC member Rahim Mahtab tweeted. “As someone who comes from the advertising world, this product placement is awesome to see. Bayc is culture.”

Breaking into mainstream culture is nothing new for Bored N Hungry. As the Bored Ape Gazette previously reported, the brand was featured on the Korean variety show, Running Man, last month.

“The past couple of months has been surreal for us at Bored and Hungry,” Bored N Hungry Business Development Lead JBond told the Gazette. “Last September we were in Running Man, Korea’s longest running variety show. This month, we are in KT and Apple’s iPhone 16 Pro video. Incredible. I’m just incredibly happy and proud that we are able to help do our part in pushing BAYC IP mainstream.”

Like JBond said, things have been anything but boring for Bored N Hungry since opening its South Korea location in February, and the brand has big plans looking ahead!

“What to expect from us next? 2 more stores in Philippines and 1 more store in Korea for 2024 More pop-ups in new locations,” Bored N Hungry announced on August 10th. “We’re working on pop-up in Shanghai and pop-up in ApeFest in Lisbon for Q4 2024 Exploratory discussions for new locations in USA.”

The Bored Ape Gazette will continue to follow Bored N Hungry and will keep you updated on where you can find their burgers at ApeFest next week. Stay tuned for updates!