GET IN LINE: Pudgy Penguins Waddle Into South Korean Retail Tomorrow With LINE FRIENDS!
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The Land of the Morning Calm will be colder than ever tomorrow as Pudgy Penguins waddle into South Korean retail!
On Thursday, Pudgy Penguins’ highly anticipated collaboration with LINE FRIENDS officially drops at the brand’s flagship store in Seoul, bringing the Huddle together for an in person launch event in Myeongdong.
“We’re bringing the community together to check out the collaboration in person, see the products up close, take some photos, and spend some time with fellow Penguins,” Pudgy Penguins tweeted. “Whether you’re already part of the Huddle or just curious about Pudgy Penguins, drop by and experience the launch with us.”
As the Gazette previously reported, Pudgy Penguins first announced its partnership with LINE FRIENDS last week, unveiling a lineup of pens, plushies, figurines, and a Keyring Blind Bag featuring six different Pax and Pollys!
“If you’re outside Asia, you might not realize how big a deal LINE FRIENDS is,” Pudgy Penguins Business Development Lead Hedge tweeted last week. “18 countries. 70M+ global social reach. $4.2B in sales. Stores in Seoul, Tokyo and Shanghai. ASIA WILL HUDDLE.”
Getting Pudgy Penguins waddling across Asia is an important step forward for the project as it looks to expand the brand, reach new audiences, and grow the Huddle into a global phenomenon.
“People still underestimate Korea’s importance to crypto,” Hedge tweeted. “A country of 52 million, with roughly a third investing in digital assets. KIMCHI PREMIUM ON FAT FLIGHTLESS BIRDS. $PENGU.”
For more information on tomorrow’s event, check out the Luma page below: https://luma.com/lo1r2h0t
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