The Bored Ape Yacht Club Receives Mainstream Media Attention Post Sotheby's Auction

After Sotheby’s “Ape In!” auctions closed on Thursday mainstream media sources took notice of the Bored Ape Yacht Club.

Since the 101 Bored Ape lot and 101 Bored Ape Kennel Club lots sold for a combined $26.2 million USD, mainstream news outlets Reuters, Forbes, the verge and ArtNews have all covered the historic auction.

“The images were part of the "Bored Ape Yacht Club" collection of NFTs - a set of 10,000 computer-generated cartoon apes, made by the U.S.-based company Yuga Labs, Reuters reporter Elizabeth Howcroft wrote in her article. “Owners of the ape NFTs become members of an online club. An NFT is a digital asset that uses blockchain technology to record who owns a digital object such as an image, video or in-game item. While anyone can view the asset in question, only the buyer can say they are the "official" owner.”

In the Verge’s article, “A bunch of ape NFTs just sold for $24.4 million,” reporter Jacob Kastrenakes informed his readers that NFTS are not dead. “If you thought NFT mania was about to die off, think again,” he wrote.

Mainstream media sources weren’t the only ones checking out the BAYC after the auction closed, several high profile media Twitter personalities also aped about the club.

“Sotheby's sells a lot of 101 Bored Ape NFTs for $24,393,000, Twitter personality Darren Rovell tweeted to his 2 million followers. “Average price per ape: $241,515. TWO MONTHS AGO, the average price of Bored Ape on Opensea was $3,600.”

The Bored Ape Gazette will continue to follow where the BAYC is covered next and bring you all the information. Be sure to check out the mainstream media BAYC articles below:

https://www.theverge.com/2021/9/9/22664469/bored-ape-yacht-club-sothebys-auction-amount

https://www.reuters.com/lifestyle/set-bored-ape-nfts-sell-244-mln-sothebys-online-auction-2021-09-09/

https://www.artnews.com/art-news/market/sothebys-bored-ape-nft-sale-1234603344/