CHEERS: Ape Water Becomes Official Partner Of Iconic NYC EDM Venue Brooklyn Mirage!
- Kyle
- May 12
- 2 min read
In between fist pumps and mosh pits, Brooklyn Mirage attendees will be cracking cans of Ape Water all year long, after the Made By Apes brand announced it’s now an official partner of one of New York City’s premier EDM venues!
Mutant Monday was a full-on rager as Ape Water hyped up Apes and $Apes with the news that it’s now the official still water partner of Brooklyn Mirage for 2025!
“As the official still water partner, Ape Water is helping usher in a new era of nightlife hydration, sustainability, and innovation,” the brand tweeted. “We’re debuting our first-ever co-branded can and unveiling our new 16oz twist-off aluminum bottles—designed to eliminate single-use plastic, deliver superior spring water, and unlock interactive digital experiences with every scan. This isn’t just another water partnership. This is a cultural alignment with one of the most iconic venues in the world. If you're at the Mirage, scan the can, feel the difference, and dance like the future depends on it—because it does.”
The Brooklyn Mirage isn’t just any music venue, it’s the NYC summer destination for house, techno, and all things EDM. The 4,500-person courtyard is packed with tropical plants, elevated viewing decks, and a giant immersive video wall that’s anything but boring.
In total, Brooklyn Mirage is set to host 68 concerts and performances between now and October 2025, including fellow Bored Ape Yacht Club members The Chainsmokers later this month, along with EXCISION, AFROJACK, DEADMAU5, and more!
“This was the culmination of months of back and forth negotiation so it’s great to finally make it happen,” Ape Water’s Gene told the Gazette. “There are so many things happening with this deal, more than just a partnership. Not only will Ape Water be the EXCLUSIVE still water partner for the venue, it’s also the first officially co-branded can of Ape Water out in the wild. On top of that, it’s also a debut of a new beverage format designed for IRL with the aluminum screw top. And because it’s an exclusive deal, EVERYONE that steps foot in that venue will be drinking a product born out of web3, both degen and normie alike!”
To check out Brooklyn Mirage this year, and crack open a cold can of Ape Water, visit the venue’s website for a full schedule of events here https://www.avant-gardner.com/shows-mirage
The Bored Ape Gazette will continue to follow Ape Water and its partnership with Brooklyn Mirage. Stay tuned for more updates!
Hydrate and groove! Ape Water partnering with Brooklyn Mirage is epic. Imagine those beats and quenching thirst after crushing some Geometry Dash levels backstage. A co-branded can and sustainable twist-off bottles? Talk about leveling up the nightlife hydration game. Scan, sip, and dance like your high score depends on it.
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This partnership between Ape Water and Brooklyn Mirage seems like a great fit! Hydration is key for enjoying long nights of dancing. Will we see Ape Water branding integrated into the stage designs or perhaps themed drink specials? This makes me want to brush up on my skills in the Dinosaur Game.