MADE BY APES: Lokie Labs Is Bringing Storytelling, Education, And Frens From Around The Swamp Together Through Its Albarra World!
- Kyle

- Oct 1, 2024
- 2 min read
This Made by Apes company is combining storytelling, education, and frens from around the swamp to create an immersive journey through its new world of Albarra, and you’re invited to come along on the adventure and earn badges from MBA Brands and ApeCoin for your efforts along the way!
MBA brand Lokie Labs’ Albarra world has been making waves in the $Ape ecosystem and recently expanded the Yugaverse with axe edits, weekly animated story posts, and an impressive list of partners from around the swamp like Otherpage and more!
The overarching story of Albarra follows a young man named Nedge and his friends as they travel from the cliffs to the woods of this world, meeting Web3 friends old and new.

“What inspired this kind of telling the story instead of just rolling out product directly was 10KTF,” Lokie Labs Co-Founder Web3Gatsby told the Gazette. “ We felt captivated to explore this new way of connecting with an audience, turning corporate communication into art, helping drive crypto adoption and creating truly unique memorable experiences, all while exploring new crypto tech frontiers.”
Everyone from around the swamp, the $Ape ecosystem, and the broader Web2 and Web3 world is invited to join Nedge on his adventure through Albarra. You can get involved by making a read-only connection to your Twitter account and joining the Albarra Discord here: https://albarra.world
Once signed up, users can explore the world, visit Nedge’s bedroom in the WatchPost, and complete the first of many story activations. By doing this, users will earn badges from MBA Brands like Singe, Mutant Beer, and more, and start connecting with the Albarra community as the story unfolds.












Great article — really enjoying how the partnership between storytelling and gaming is taking the experience to a new level! Seeing how the team is weaving education, immersive world-building, and gamers coming together through this platform is super inspiring. Keep it coming! 🎮
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