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  • Writer's pictureKyle

MEET THE CANDIDATE: Pequelord Is Running For Marketing and Comms Working Group Steward

This $Ape office candidate is a primate you can grab a beer with because he co-founded his own Made by Apes Beer Company, Mutant Beer!


ApeCoin DAO Contributor Pequelord is looking to brew a brand identity and craft a narrative for $Ape as one of the ApeCoin DAO’s first Marketing and Communications Working Group Stewards this election season!


The winter election season of 2023 is underway at the ApeCoin DAO, with six ApeCoin DAO contributors running to be the community’s first two Marketing and Communications working Group Stewards. Among the candidates vying for this position is Pequelord.





“As a seasoned Product Designer and NFT artist and project founder with over two decades of experience, my motivation for running as the Steward of the Marketing & Comms Working Group is deeply rooted in a passion for the ApeCoin DAO community,” Pequelord wrote on his candidate page.”I see immense potential for ApeCoin DAO to not only thrive but to lead in the crypto space. My strategic vision involves crafting a compelling narrative for ApeCoin DAO, leveraging my design expertise to build a strong brand identity. I am motivated to implement innovative marketing strategies that will not only attract new members but also deepen the engagement of our existing community. Having been an active member of the creative space for years, I understand the power of effective communication. My commitment is to establish transparent and inclusive practices, ensuring every member is informed and inspired.”


To find out more about Pequelord and why he’s the right $Ape to be a Marketing and Communications Working Group Steward, the Bored Ape Gazette reached out to him for an interview. Check it out below:


1. In a sentence or two why are you running for this position?


“I’m running in this election because I’m deeply committed to the growth and success of the @apecoin DAO community. After working as a Lead Product Designer for more than 22 years, as a Web3 Professor and NFT artist, I have a clear vision of this space’s good and bad practices, making it easier for me to understand the real community’s needs. Stepping into the role of MarComms Steward is the next natural step to amplify our community's voice and implement innovative and more creative strategies for a vibrant and more inclusive space.”


2. What does Marketing and Comms mean to you?


“Marketing and Communications, to me, are the heartbeat of community connection—they're about crafting narratives that resonate, building a solid brand identity, and fostering inclusivity through effective, transparent communication. It's not just about promoting; it's about creating a narrative that fosters connection and inclusivity. Fundamentally, a well-funded Marketing/Comms Working Group ensures our voice is heard, attracting new members and retaining the existing ones.”


3. What ideas or initiatives would you like to implement at the DAO?


“I aim to implement innovative marketing strategies, such as collaborative campaigns with NFT projects that are aligned with our vision for the future of this space, engaging with real web3 influencers to connect with their communities, and hosting virtual events, not just X spaces, also onboarding sessions for new ApeCoin users and more. Additionally, I plan to enhance inclusivity through translation campaigns and create content transcending language barriers. Plus, of course, create an amazing branding that will make us unique and give us the recognition we deserve!”


4.Why are you the right person for the job? How has your past experiences prepared you for this?


“Nominees and voters must understand that THIS IS A JOB, not just another random opportunity. We need to care about giving the right people a chance to make a difference here! With over 22 years as a Lead Product Designer, an academic role as a Professor, and founding two MBA projects, I bring a unique blend of creativity, strategic thinking, and a deep understanding of communication. My diverse background equips me to drive impactful initiatives for @apecoin DAO. I have spent my last 4 years working to make this space a better place for everyone.”


5. What kind of budget do you plan to ask the community for and how do you plan to get it passed?


“The budget will be tailored to the scope of our campaigns and projects, ensuring responsible allocation. To get it passed, I'll transparently communicate the value and impact of each expenditure, fostering community understanding and support through regular updates and feedback sessions. I think transparency is key here and is important to understand that yes, budget is a big part here, but more is the strategy and the goals and results we want to achieve.”


6. What does success look like for this Working Group and where do you hope to see this group a year from now?


“Success for the MarComms Working Group means a vibrant, engaged community, increased outreach, and a strengthened brand. A year from now, I envision a thriving group with expanded community reach, impactful campaigns, and a solidified position as a leading voice in the crypto space. This space is always moving really fast but, is clear, that projects with a strong presence, a clear vision and a strong and skilled team are the most successful ones. We need to make people understand that we have amazing things to offer and we can help create a better space for everyone here!”


7. Do you have anything else you’d like to add or say?


“I'd like to express my gratitude for the opportunity to contribute to the ApeCoin DAO community. Together, let's create a space that not only attracts new members but nurtures and empowers every existing ones. My idea is to create a more diverse and inclusive brand to offer a fresher version of our vision to everyone! I'm excited about the journey ahead and look forward to shaping the future of this DAO together!


ApeCoin DAO Contributors who would like to find out more about Pequelord’s campaign can reach out to him via Twitter @Pequelord




The window to vote in the ApeCoin DAO's first round of Marketing and Communications Working Group voting is currently open and $Ape holders have until December 6th to cast their coins in support their preferred nominees.


After the first round of voting, the top five vote getting nominees will proceed to the second round of voting and officially become ApeCoin DAO Marketing and Communications Working Group candidates. The DAO will then conduct one more election from December 7th through December 13th. During this second vote, the community will officially elect first two Marketing and Communications Working Group Stewards!

Take a look at the full Election season timeline below:



The Bored Ape Gazette has reached out to every candidate running for $Ape office this winter and is working to bring you reports on all their candidacies. Stay tuned for updates!


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