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  • Writer's pictureKyle

ON THE BALLOT: This AIP Hopes To Drive Value To The DAO With Its Digital Display Trucks Network!

BEEP BEEP! There is an Ape Improvement Proposal on the ballot this week that’s goal is to make an $Ape powered network of digital display trucks that offer on-demand advertising opportunities to the Yugaverse and beyond!

AIP-383 titled “The Public Bored – MVP (minimum viable product) Launch of a Digital Billboard Network’ is an ecosystem allocation fund proposal written by ApeCoin DAO Contributor, MemeBrains.

“This AIP supports the MVP launch of an outdoor digital billboard network, with a primary objective of establishing a long-term sustainable business model that; helps fund the ApeCoin DAO treasury, establishes new use cases for $APE, expands the community of $APE builders, while providing the world with a progressively decentralized platform to showcase messaging and art,” he wrote.

In his proposal, MemeBrains explained that the outdoor digital advertising industry is ready for change and that there is an opportunity for a advertising company that lets businesses pick and choose when, where, and how much they can advertise!

“I envisioned a platform offering instant access to a coordinated network of digital billboards through an on-demand pricing system, allowing advertisers to pay for 10-second ad slots whenever they wanted, at whatever the live pricing would be at that time,” he wrote. “This model would increase operating margins while simultaneously opening up access to the same billboards to anyone at any time at a much lower rate and in a more targeted manner than ever before.”

To see if this idea for a digital adverting network works, MemeBrains leased a truck and will be conducting a minimum viable product launch during ETH Denver next month and is currently offering ad space on the vehicle during the 10-day event.

In AIP-383,  MemeBrains is asked the ApeCoin DAO for 75,000 $Ape to help cover the costs of the MVP and the creation of this venture.

“We’ve bootstrapped this startup on our initiative, with our own money, and designed it to provide numerous direct benefits to the $APE ecosystem,” MemeBrains wrote.” We’re asking the $APE community to help us accelerate the concept and increase its chances of success. We hope that by leading with actions instead of promises, with our skin in the game first, and by placing a high priority on driving direct value to the DAO, the Ape community will choose to support this.”

If passed, MemeBrains said that “20% of all top-line revenue will be sent into the ApeCoin DAO treasury until the full cost of this AIP is returned. Anyone can earn a 10% rewards payout from all referrals. Every wallet hodling at least 5k $APE as at January 1st, 2024, will receive free display space on a first come first serve basis. Furthermore, for however long the Ape community continues to support this initiative, a further 1% of all revenue will be sent into the ApeCoin Treasury on-going, plus a quantity of TBD display space will be reserved for use by the ApeCoin DAO, and our Network of frens and fam, such as those at Mocaverse, BAYC, MAYC, JRNY Club, Surreal Guild, and Ape Delegates, for life.”

The window to vote on AIP-383 is currently open and $Apes have until Thursday, February 1st, to cast their coins.



The Bored Ape Gazette is working to find out more about AIP-383 and will bring you an interview with MemeBrains about his proposal later this week. Stay tuned for updates!

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