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  • Writer's pictureKyle

ON THE BALLOT: This Made By Apes Marketing Company Wants To Advertise Dookey Dash And $Ape To The Masses!

As Apes, Degens, and normies get ready to dive headfirst into the sewers below the Bored Ape Yacht Club later this year, this Made By Apes advertising company, with a history of helping launch mobile games, has an Ape Improvement Proposal on the ballot this week that plans to make Yuga Labs’ Dookey Dash Unclogged a chart-topping game while creating buzz for $Ape!

AIP-402 titled ‘$APE as a Fuel for Mobile Growth to Help Make Dookey Dash a #1 Hit Game,’ is an ecosystem allocation fund written by ApeCoin DAO Contributor and SuperFine VP of Culture Squiddy.

“Imagine $APE as fuel for growth to generate more demand for $APE,” Squidy wrote. “Presented by a team with a proven track record of launching dozens of chart-topping games like 2048 and Two Dots, this proposal seeks to help propel the Apecoin DAO as a marketing tool to not only encourage more games to implement $APE in their ecosystem, but to also market the games directly to the masses. For its first iteration, this proposal is set to help propel “Dookey Dash” to a #1 hit mobile game. By achieving this milestone, we aspire to amplify global awareness of $APE, and create a precedent for how $APE, through targeted ad spend across major ad networks, can fuel new demand for $APE in an ROI positive manner.”

To drive Dookey Dash to #1 on the charts, Squiddy and the SuperFine team will come up with a marketing plan for Dookey Dash that’s built around a cost per installation budget with the goal of getting social media users into the sewers.

“Those targeted ads you get while scrolling social media? Imagine a plethora of new players seeing Dookey Dash for the first time, with the allure of great game play and huge prizes they could win by downloading and playing the game, which would be exposing more gamers to the $APE ecosystem,” Squiddy wrote. “We do this using the Superfine platform, which as mentioned, is connected to 30+ traditional ad networks that mobile games use to attract new users.”

 In total, Squiddy and the SuperFine team are asking the ApeCoin DAO to allocate $150,000 USD worth of $Ape to this initiative with every coin going towards marketing Dookey Dash and $Ape to the masses.

“We want what is best for the DAO and for $APE, and this proposal represents us playing our part in our area of expertise to properly advertise games on traditional ad networks, with the intention of Superfine becoming an additional marketing arm to the $APE DAO to support games, both current and future, utilizing $APE in their ecosystem,” Squiddy wrote.


The window to vote on AIP-402 is currently open and ApeCoin DAO Contributors have until Wednesday, April 3rd, to cast their coins and vote on this proposal.



The Bored Ape Gazette is working to find out more about AIP-402 and where Superfine see’s Dookey Dash Unclogged and $Ape in the future. Stay tuned for updates!

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