PAX IN PACKS: Pudgy Penguins Partners With Kakawow To Bring Fat, Flightless Birds To China's Trading Card Market!
- Kyle

- Jul 15
- 2 min read
No matter where you are or how you collect, Pudgy Penguins are in the cards!

On Wednesday, the brand announced that it, and more than 100 fat, flightless birds, are waddling into China's collectible card market through a new partnership with the nation's largest trading card brand, Kakawow.
“Collectible cards are one of the world's biggest entertainment categories, reaching hundreds of millions of collectors across the world,” Pudgy Penguins tweeted. “We're proud to join Kakawow alongside Disney, Marvel, and Harry Potter, and introduce Pudgy Penguins, Pengu, and Web3 IP to a new audience.”
This first set will feature more than 136 licensed Pudgy Penguins from the community, along with chase cards featuring the brand's mascots, Pax and Polly, and even a 1/1 autograph card signed by Pudgy Penguins CEO Luca Netz!

Today's announcement builds on years of success for Pudgy Penguins in the trading card space through Vibes, the popular trading card game from Orange Cap Games. So much so that those cards are now available in more than 2,510 stores across the United States.

With its new partnership with Kakawow, Pudgy Penguins Asia believes it can recreate some of that same magic in the Middle Kingdom!

“Every region has its own way of connecting with an IP,” the Team wrote. “In China and across Asia, physical collectibles can play an important role in turning characters into part of everyday culture. The right trading card collection can live beyond the original launch. It can appear in hobby shops, collector groups, conventions, livestreams, grading submissions and trades between friends….Together, this partnership creates more opportunities for new collectors across Asia to find their way into the Huddle….For the wider community, it is another reminder that the Huddle is not limited by one platform, product or country. Every new card, toy, event and community moment creates another doorway into the Pudgy Penguins universe. Today, that doorway opens wider across China and the rest of Asia. One huddle. Many homes.”






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