PrettyLittleThing CEO, Umar Kamani, Purchased A King Bored Ape For $192K

The CEO and Founder of PrettyLittleThing purchased a pretty-bored king late last night.

Bored Ape Yacht Club member Umar Kamani purchased Bored Ape #7381 for 119 Eth or $192,000 USD Saturday night.

Bored Ape #7381 is a six-trait brown fur ape with a black tee, a bored cigarette mouth and a king’s crown. Based on these traits, Bored Ape #7381 is the 4611th most rare primate, according to Rarity Tools.

After the purchase, Kamani updated his Twitter profile photo to his new bored king.

Kamani is no stranger to the BAYC. As the Bored Ape Gazette previously reported, the PrettyLittleThing CEO first joined the swamp on November 20th, 2021 when he purchased Bored Ape #4176 for 69.99 Eth $300,000 USD.

Since that time, Kamani has built quite the NFT collection. Check out the CEO’s Yuga Labs’ NFTs below:

Kamani’s brand PrettyLittleThing is a “UK-based fashion retailer aimed at 16-35 year old women,” according to the company’s Wikipedia page.

The Bored ape Gazette will continue to follow Kamani and will let you know what he does next!