SUMMER WILL BE SWEET: Doodles Chairman And Former Sotheby’s CEO Tad Smith Brings Candy Digital Back And Teases A Major May Ahead

Candy Digital is back online, as Chairman of Doodles and former CEO of Sotheby's, Tad Smith, works to revitalize the once popular platform that many soured on during the NFT bear market.

April is off to a sugary start for the once defunct digital collectibles marketplace, Candy, as its new owner reopens the platform to existing community members and teases that a colorful new logo for the future is in the works.

“Monochrome got us taken seriously. Color will make us impossible to ignore,” Tad tweeted. “Salute the OG logo while we still can!”

 

This week’s move comes just 19 days after Tad first announced that he had agreed to acquire Candy Digital, with plans to revitalize the platform and push digital collectibles forward.

 

As the Gazette prevously reported, Candy Digital has a notable history in Web3. The NFT platform was launched in 2021, backed by Michael Rubin, Mike Novogratz, and Gary Vaynerchuk.

From the start, the platform secured partnerships with Major League Baseball, DC Comics, Netflix, and more, aiming to bring digital collectibles from big brands to super fans.

At its peak, the platform reached around 1.5 million users, but the NFT bear market over the past few years led to ownership changes and the platform was put into maintenance mode sometime last year, and looked to be finished, until now.

 

Looking ahead, Tad plans to announce which blockchain he’ll migrate Candy Digital to in the coming weeks, followed by the reveal of his new “Diamond Economy” plan, which he says will drive the value of fans’ collectibles “up and to the right.”

"NGL -  @CandyDigital is going to have a very busy April…,” he teased. “but just wait until fans see what happens in May!”

 

The Gazette is working to learn more about all things Candy Digital and will keep you posted on Tad’s plans for the platform. Stay tuned for updates!