THE DAY THE INFOFI DIED: X’s Head Of Product Nikita Bier Declares War On AI Slop And Low Value Posts

Quackers, yappers, and the projects that rely on them for marketing are now left asking what’s next after X declared war on AI slop and low value posts.

Thursday will go down as the day InfoFi died, after X’s Head of Product, Nikita Bier, publicly took aim at engagement farming, automated replies, and the flood of low effort content that has increasingly clogged feeds and ruined Crypto Twitter.

 

“We are revising our developer API policies: We will no longer allow apps that reward users for posting on X (aka “infofi”),” he tweeted. “This has led to a tremendous amount of AI slop & reply spam on the platform. We have revoked API access from these apps, so your X experience should start improving soon (once the bots realize they’re not getting paid anymore). If your developer account was terminated, please reach out and we will assist in transitioning your business to Threads and Bluesky."

 

Following Bier’s post, InfoFi platforms saw their tokens dump by as much as 50%.

Shortly after Bier’s tweet, Kaito founder Yu Hu announced Kaito Studio, a new initiative he described as a tier based, more traditional marketing platform where brands selectively work with creators who meet defined criteria and deliver against clear scopes.

 

As Kaito pivots, crypto communities like ApeCoin, which has hosted several InfoFi campaigns on platforms like Wallchain and Bantr in recent months, are now heading back to the drawing board to figure out how to maintain mindshare and reward real community members in a post-InfoFi world.

ApeCoin CEO Cameron Kates says he views the situation as a step in the right direction.

“InfoFi skewed incentives and content that ultimately led to less valuable mindshare and attention overall,” he told the Gazette. “While ApeChain used infoFi as it almost became a necessity, we've also focused rewarding actual onchain activity and social actions tied to that. For example, the recent Bantr campaign that tracked onchain actions and weighted them significantly higher than social engagement. So our goal of rewarding the community for participating rather than producing or regurgitating will remain the same!”

 

The Gazette will continue to follow the fallout from the end of InfoFi and will let you know what ApeCoin and other projects do next. Stay tuned for updates.