"THE TICKER IS $APE": ApeCoin's Head Of DeFi 0xSimpleFarmer Announces Three New Partnerships And Teases DeFi Eventually On Otherside!

The ticker is $Ape. The three pillars of winning are utility, liquidity, and volume. And the man to bring it all to ApeChain is the token’s new Head of DeFi, 0xSimpleFarmer, who announced three new partnerships with leading decentralized finance protocols this morning!

 

On Friday, 0xSimpleFarmer published his first-ever letter to the community as ApeCoin’s Head of DeFi, titled “The Ticker is $APE.”

 

In the post, 0xSimpleFarmer explained the importance of sustainable DeFi and yield opportunities for a chain and the positive impact these tools and protocols can have on a token.

“In decentralized finance, tokens survive and grow when utility, liquidity, and volume work together,” he wrote. “Without all three, momentum fades. Our plan for  $APE is to align these elements into a single, continuous loop — one that builds on itself over time and strengthens with every cycle.”

 

With that in mind, SimpleFarmer announced three new protocol partnerships with PeaPod Finance, JonesDAO, and CaseDotFun!

PeaPod Finance: $Ape holders can now earn fees on wrapping,

unwrapping, swaps, and other arbitrage price differences on $APE.

JonesDAO: From DeFi newbies to seasoned yield hunters, $Ape holders can add tokens to Camelot’s ApeCoin liquidity pools in just one click.

CaseDotFun: Running gamified token pair competitions to encourage users to move and use their ApeCoin.

 

“All of these components connect into a single flywheel,” 0xSimpleFarmer wrote. “1. $APE gains more utility through DeFi integrations. 2. Utility drives market activity. 3.Activity increases trading volume. 4. Volume boosts LP rewards. 5.Rewards attract deeper liquidity. 6. Liquidity improves price resilience and market confidence.”

 

Looking ahead, 0xSimpleFarmer said he hopes to bring 30 more DeFi protocols to ApeCoin and ApeChain by the end of the year. He also teased that the team is exploring ways to incorporate DeFi directly into the Otherside.

"Gamification of the experience, combined with exposure to ApeChain-native DeFi within the Otherside, could reinforce the $APE flywheel while creating sustainable revenue sources,” he wrote. “In-world staking, volatility farming tied to in-game assets, and competitive trading mechanics could merge culture, gameplay, and on-chain finance — unlocking extreme long-term growth for $APE across both virtual and financial ecosystems.”

 

The Bored Ape Gazette will continue to follow all things ApeCoin and ApeChain DeFi and will keep you posted as new opportunities and protocols come to $Ape. Stay tuned for updates!