Adidas' Web3 Mascot Indigo Herz And ALTs Community Are Ape-ing Into The Sewers For Dookey Dash Unclogged!

From the Metaverse to the sewers, ALTs by Adidas and its Bored Ape mascot, Indigo Herz, announced their plunge into the pipes below the Bored Ape Yacht Club to take part in Dookey Dash Unclogged!

Things were anything but boring on Friday when Adidas, one of the first major brands to collaborate with BAYC back in November 2021, took to the timeline and announced that they and their Web3 community are ape-ing into Dookey Dash.

"ALTS, put your neon tracksuits on - we’re heading to the sewer,” didas tweeted from its ALTs By Adidas account, along with an image of Indigo Herz Dookey Dashing on an Adidas shoebox. “Dookey Dash: Unclogged’ is back in a new & fresh ‘free to play’ format on both mobile and desktop. ALTS holders have been awarded the highly sought after in-game benefit of 'Yuga Score', to achieve a higher score and Sewer Rank throughout the full season! Check out the @BoredApeYCpost below, download your preferred version and get ready to race!”

 

 

As the Bored Ape Gazette previously reported, Adidas first entered Web3 in November 2021 when it collaborated with BAYC, GMoney, and PunksComic, and dropped its Into The Metaverse NFT, which included a physical hoodie, neon tracksuit, and orange beanie along with an NFT that will eventually transform into Adidas’ ALTs by Adidas profile photo collection.

 

 

Over the years, Adidas has expanded their Indigo Herz IP, releasing a line of physical merch featuring the primate in April 2023, displaying Indigo Herz on the Burj Khalifa, and even featuring the character in a World Cup ad!

The Bored Ape Gazette will continue to follow Adidas and its ALTs By Adidas community and will let you know what they do next around the swamp. Stay tuned for updates!