In the article Bain wrote that Gucci has signed a multi-year partnership with Yuga Labs and that the two company’s plan to explore the intersection of fashion and entertainment.
“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in web3,” Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, and chief executive of Gucci Vault & Metaverse Ventures, said in a statement to Bain. “This will give us an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.”
Bain goes on to report that Gucci’s participation in the Otherside is set to begin later this week.
Gucci is no stranger to the Yuga Labs ecosystem. As the Bored Ape Gazette previously reported, the company began accepting $Ape as a payment option in its stores in August 2022.
Further, the luxury fashion house has previously released a line of “Gucci Grail” profile photos with recently acquired Yuga Labs project, 10KTF and Wagmi-San.
This is a developing story. Stay tuned for updates throughout the day.
Gucci’s multi-year deal with Yuga Labs shows how luxury fashion continues to merge with innovative digital trends. It’s fascinating to see iconic pieces inspiring modern styles, much like an Adam Project jacket captures a bold, cinematic look that blends classic design with futuristic flair. This collaboration is a perfect example of fashion evolving with technology.
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ethanparker645
Sep 23
Gucci’s move into web3 is fascinating! It reminds me of how Axel Foley Jacket became iconic on screen—fashion and storytelling combined truly leave a lasting impression, buy it from New American Jackets.
Edited
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Carolyn Willsey
Sep 22
Gucci continues to push boundaries in the luxury fashion world, and their collaboration with Yuga Labs shows how high-end brands are embracing digital innovation. Their bold and creative approach keeps fans excited for every new release. On a fun note, the Scream Ghostface costume is a great way to bring a playful, spooky vibe to any wardrobe, showing that fashion can be both stylish and entertaining!
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diana albart
Sep 16
The John Dutton sweatshirt from *Yellowstone* is a fan-favorite piece that blends rugged comfort with Western charm. Simple yet iconic, it reflects his no-nonsense style and is perfect for anyone wanting to channel the Dutton ranch look in a casual way. yellowstone john dutton sweatshirt
Gucci’s multi-year deal with Yuga Labs shows how luxury fashion continues to merge with innovative digital trends. It’s fascinating to see iconic pieces inspiring modern styles, much like an Adam Project jacket captures a bold, cinematic look that blends classic design with futuristic flair. This collaboration is a perfect example of fashion evolving with technology.
Gucci’s move into web3 is fascinating! It reminds me of how Axel Foley Jacket became iconic on screen—fashion and storytelling combined truly leave a lasting impression, buy it from New American Jackets.
Gucci continues to push boundaries in the luxury fashion world, and their collaboration with Yuga Labs shows how high-end brands are embracing digital innovation. Their bold and creative approach keeps fans excited for every new release. On a fun note, the Scream Ghostface costume is a great way to bring a playful, spooky vibe to any wardrobe, showing that fashion can be both stylish and entertaining!
The John Dutton sweatshirt from *Yellowstone* is a fan-favorite piece that blends rugged comfort with Western charm. Simple yet iconic, it reflects his no-nonsense style and is perfect for anyone wanting to channel the Dutton ranch look in a casual way. yellowstone john dutton sweatshirt
Michael Jackson’s Thriller letterman jacket is pure pop culture history vibrant bold and unforgettable. An iconic look that defined an era of music and style.