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  • Writer's pictureKyle

FEELING GUCCI: Luxury Fashion House Gucci Signed A Multi-Year Deal With Yuga Labs Per Report

Luxury fashion brand Gucci signed a multi-year deal with Yuga Labs, according to a report from Business of Fashion.

On Monday, BoF reporter Marc Bain released an article titled “Gucci Teams Up With Company Behind Bored Ape Yacht Club.”

In the article Bain wrote that Gucci has signed a multi-year partnership with Yuga Labs and that the two company’s plan to explore the intersection of fashion and entertainment.

“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in web3,” Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, and chief executive of Gucci Vault & Metaverse Ventures, said in a statement to Bain. “This will give us an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.”

Bain goes on to report that Gucci’s participation in the Otherside is set to begin later this week.

Gucci is no stranger to the Yuga Labs ecosystem. As the Bored Ape Gazette previously reported, the company began accepting $Ape as a payment option in its stores in August 2022.

Further, the luxury fashion house has previously released a line of “Gucci Grail” profile photos with recently acquired Yuga Labs project, 10KTF and Wagmi-San.

This is a developing story. Stay tuned for updates throughout the day.

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Pierce Waters
Pierce Waters
May 13

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Dec 01, 2023

The news of Gucci, a pinnacle of luxury, entering a multi-year deal with Yuga Labs is truly groundbreaking. As we delve into this collaboration, it's intriguing to envision the fusion of high fashion and digital innovation. In the realm of luxury, this partnership might spark a ripple effect, reshaping not only the fashion landscape but also influencing adjacent markets, such as house rental. The allure of Gucci's brand transcends fashion, and we may witness a new era where even house rentals embrace the essence of luxury, curated by iconic names like Gucci. Exciting times ahead for the intersection of fashion and lifestyle!

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