In the article Bain wrote that Gucci has signed a multi-year partnership with Yuga Labs and that the two company’s plan to explore the intersection of fashion and entertainment.
“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in web3,” Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, and chief executive of Gucci Vault & Metaverse Ventures, said in a statement to Bain. “This will give us an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.”
Bain goes on to report that Gucci’s participation in the Otherside is set to begin later this week.
Gucci is no stranger to the Yuga Labs ecosystem. As the Bored Ape Gazette previously reported, the company began accepting $Ape as a payment option in its stores in August 2022.
Further, the luxury fashion house has previously released a line of “Gucci Grail” profile photos with recently acquired Yuga Labs project, 10KTF and Wagmi-San.
This is a developing story. Stay tuned for updates throughout the day.