FLEX FRIDAY: ApeCoin Is Looking Good After Announcing “Madness” With High-End Sneaker Reselling Brand CoolKicks
- Kyle
- May 16
- 2 min read
Enough talk about consumer crypto on X!
ApeCoin is meeting real-life collectors where they are, and looking good doing it, after announcing some imminent “Madness” with high-end sneaker reselling brand, CoolKicks.

Swish. Score. Collab! ApeCoin didn’t have to flex on everyone like that! On Friday, the DAO revealed a new partnership with one of the biggest names in sneakerhead reselling culture, CoolKicks, who’ve built a following of over 1.3 million on Instagram, 1.95 million on YouTube, and operate three stores across Los Angeles and Las Vegas.
“This is not a Partnership. This is Madness,” ApeCoin tweeted, along with a photo of a primate cutting down a net like he just won a championship game. “COOLKICKS powered by ApeChain. Coming Soon.”
At this time, details around the Madness are still under wraps, but Bored Ape Yacht Club member SeanNana tweeted that he can’t wait to spend his $Ape in real life on some new shoes, while Yuga Labs’ Community and Partnerships Lead IllaDaProducer added that this move will bring more culture to ApeChain.
“Excited asf for this partnership,” he tweeted “We bringing culture onchain! That’s what we do on this side of things! Stay tuned cause WE JUST GETTING STARTED!! @apecoin ON TOP!
For those unfamiliar, CoolKicks is a reselling store and lifestyle brand with a celebrity clientele that includes streamer Kai Cenat, NFL legend Shannon Sharpe, TikTok creators The Costco Guys, UFC’s Hasbulla, former NBA star Dwight Howard, singer Chris Brown, and more. The brand specializes in the latest and most-hyped drops from names like Nike, Jordan, and A Bathing Ape.
To find out more about Cool Kick, check out the company’s YouTube channel here: https://www.youtube.com/@coolkicks/videos

You can also check out CoolKicks’ current inventory on its website here:

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