In the ad, Adidas’ Bored Ape, Indigo Herz, made an appearance on the side of a cereal box.
Further, Adidas also included Herz’s iconic neon green tracksuit in the commercial.
“When football is everything, impossible is (probably) nothing,” Indigo Herz tweeted after Adidas released its ad.
As Adidas prepares for the World Cup, the company is set to have a big week in the Web3 space.
As the Bored Ape Gazette previously reported, Adidas’ “unbox” event for its Capsule NFTs is set to happen this Wednesday.
“UNBOX THE IMPOSSIBLE,” Indigo Herz tweeted on Novemebr 6th. “How do we use our legacy to inspire the future? What is impossible? Probably nothing. Here. We. Go. Unboxed 16.11.22 http://adidas.com/metaverse”
Since Adidas first teased its upcoming unboxing event, the company worked with the Bored Ape Yacht Club, G-Money and Punks Comic to tease three clothing items that are presumably inside the boxes.
Probably impossible," Indigo Herz tweeted November 11th. “From the lab. DMT in the woods anyone? @BoredApeYC Unboxed November 16th, 2022 http://adidas.com/metaverse”
The Bored Ape Gazette will continue to follow Adidas and will bring you more information about the company’s unboxing event as new information becomes available. Stay tuned for updates!