Gucci Now Accepts $Ape As A Payment Option. Find Out More Here:

Bored Ape Yacht Club members are feeling gucci after the Italian high-end luxury fashion house, Gucci, announced that it would start accepting payments in $Ape.

“Now accepting @ApeCoin payments via @BitPay,” Gucci tweeted this morning. “Select Gucci boutiques in the USA expand the range of cryptocurrencies available for in-store purchases, yet another step in the House's exploration of Web3.”

Following the announcement, the ApeCoin DAO tweeted that its looking forward to seeing $Ape used as a payment option at Gucci.

“Excited to announce that @Gucci will become the first major brand to allow customers to pay for purchases in-store with ApeCoin, via @BitPay,” the DAO tweeted.

The company facilitating the $Ape payments for Gucci is the crypto payment company, Bitpay. Bitpay is a Bitcoin payment service provider founded in 2011 and headquartered in Atlanta Georgia.

In a Bitpay press release released by the company this morning, BitPay’s CEO, Stephen Pair, explained why his company added $Ape as a payment option.

“We added ApeCoin and Euro Coin because customers of our luxury merchant partners asked for it,” Pair said in the press release. “They asked, and we delivered.”

The Bored Ape Gazette will continue to follow BAYC members journey as they use $Ape at Gucci. Stay tuned for more details!