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  • Writer's pictureKyle

ON THE BALLOT: Bored Brewing Wants To Share Beer And $Ape With The Broader Web3 Ecosystem

Crack open a cold one because Bored Brewing Company is looking to brand its cans with ApeCoin and share good vibes and bored booze with drinkers across the crypto market through its Ape Improvement Proposal.

AIP-341 titled “Bored Brewing Marketing $APE to Beer Drinkers,” is an ecosystem fund allocation and brand decision proposal written by DZASTR_Eth.

“Bored Brewing is already a fully operational beer brand based in Canada, onboarding production and distribution partners in the US, Germany, and Taiwan,” DZASTR wrote. “Bored Brewing has already sold over 10,000 16oz cans and is continuing to sell more everyday. We have integration into our restaurant and have grown our distribution with suppliers across the region. Currently, we are a profitable business with 5-8 beers available at any one time. While we initially focused on BAYC, we see the opportunity to integrate $APE into the brand and help spread the word about $APE on every can. We are major believers in what the future of $APE can be and want to be a steward working towards further adoption beyond the swamp.”

To help onboard drinkers across the crypto market, DZASTR and the Bored Brewing team plan to integrate $Ape into its packaging with QR codes that educate drinkers on the DAO. In addition to the ApeCoin packaging, Bored Brewing would also like to sponsor events around the world to ensure that people's first taste of ApeCoin is as crisp and full as their beers.

“Beer is better with frens and we want to empower and collaborate with incredible NFT communities who may not be as exposed to or aware of the power of ApeCoin, but are obvious early adopters and an incredible target demographic to onboard into our inclusive and welcoming ecosystem,” DZASTR wrote.

In total, Bored Brewing is asking the ApeCoin DAO to allocate $175,000 USD to their project. With this money they will build the QR code’s educational landing page, 10,000 beers for IRL events, get ApeCoin DAO Dark Lager (name TBD) into more people’s hands, and give one ApeCoin DAO contributor the chance to have their own Web3 IP branded beer.

The window to vote on AIP-341 is currently open and ApeCoin DAO Contributors have until next Wednesday, November 15th, to case their coins and vote on this proposal.

The Bored Ape Gazette is working to find out more about AIP-341 and will bring you a Q&A with Bored Brewing this weekend. Stay tuned for updates!

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