Clothing company Pretty Little Thing now has a pretty little bored ape as its profile photo on its social media accounts.
Pretty Little Thing updated its Instagram and Twitter pages to a derivative of Bored Ape #1320 earlier today.
“We just APED in #BAYC#PLT,” the company tweeted along with an edited version of its bored ape.
Between Instagram and Twitter, the company has 17.7 million followers, many of whom are seeing a bored ape for the first time.
“Huh, it’s lit, “Twitter user babyjae tweeted in response to Pretty Little Things bored ape.
Bored Ape #1320 is a five trait pink fur ape with a jovial smile and a black t shirt. The company purchased Bored Ape #1320 for 52.5 Eth or $231,000 USD.
In order to integrate Bored Ape #1320 into the Pretty Little Thing aesthetic, the company added a pink background featuring pink unicorns and also labeled the primate’s black t shirt “PRETTYLITTLETHING.”
After Pretty Little Thing updated its profile photo to Bored Ape #1320, some of the brands followers began changing their profile photos to the pink primate as well.
“erm we low-key look very snazzy with the profile pictures I must say,” Twitter user Kelseyy_xi tweeted.
Pretty Little Thing getting a pretty little bored ape comes weeks after the company’s CEO joined the Bored Ape Yacht Club.
As the Bored Ape Gazette previously reported, Pretty Little Thing CEO, Umar Kamani, aped into the Bored Ape Yacht Club after purchasing Bored Ape #4176.
“Just aped in #BAYC @BoredApeYC,” Kamani tweeted along with a photo of Bored Ape #4176.
Bored Ape #4176 is a six trait death bot fur ape with a tweed suit and bowler hat. Kamani purchased the well-dressed primate for 69.99 Eth or $300,000 USD.