PrettyLittleThing Founder Aped Into The Bored Ape Yacht Club

On Thursday this fashion retailer and businessman purchased a pretty little bored ape.

Umar Kamani, the CEO& Founder of fashion brand PrettyLittleThing, aped into the Bored Ape Yacht Club purchasing a dapper bored ape.

“Just aped in #BAYC @BoredApeYC,” Kamani tweeted along with a photo of Bored Ape #4176.

Bored Ape #4176 is a six trait death bot fur ape with a tweed suit and bowler hat. Kamani purchased the well-dressed primate for 69.99 Eth or $300,000 USD.

The Pretty Little Thing CEO also changed his Twitter profile photo to the well-dressed ape after the purchase.

Since changing his profile photo to Bored Ape #4176, Kamani has been warmly welcomed to the BAYC by many apes in the community.

“IG influencers are shaking, BAYC member Not Katarina tweeted. “Wen ape ladies x plt.”

Kamani replied to Not katarina with a simple winking tongue out emoji.

Kamani’s brand PrettyLittleThing is a “UK-based fashion retailer aimed at 16-35 year old women,” according to the company’s Wikipedia page. The company has 16.7 million followers on Instagram and 514,000 Twitter followers