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  • Writer's pictureKyle

Q&A: Find Out More About AIP-259 And How It Hopes to Focus the DAO's Resources Going Forward.

There is an Ape Improvement Proposal on the ballot this week that aims to focus the DAO’s resources on specific markets across the globe.


AIP-259 titled “Language and Market Focus for ApeCoin DAO in 2024-2025” is a process proposal written by ApeCoin DAO Contributor MisterHype.


“This proposal aims to establish clear decision-making processes within ApeCoin DAO to prioritize and focus our efforts on specific markets,” MisterHype wrote. “By identifying selected markets and aligning our actions accordingly, we can maximize our impact, promote inclusivity, and build a stronger presence in targeted regions or demographics.”


To determine what languages and markets the ApeCoin DAO should focus on, MisterHype proposed the creation of a steering committee that will look into the DAO’s marketing and create a report with the help of either an external consulting company or involving community members.


From there, the steering committee will analyze the findings and propose a final marketing AIP to the DAO in quarter 1 of 2024.


Take a look at AIP-259’s steps to implement and the proposed timeline below:


Exploring the DAO’s future marketing will not cost the DAO any money, according to MisterHype’s proposal.


To find out more about AIP-259 and the impact a language and market strategy could have on the $Ape ecosystem going forward, the Gazette reached out to MisterHype for an interview. Check out his answers below:


In a sentence or two can you sum up what this AIP is all about?


“AIP-259 aims to establish a language and market focus strategy within ApeCoin DAO, prioritizing specific markets and aligning actions and initiatives accordingly. Optimize Resources Prioritize Markets.”


What do you hope to accomplish?


“Strategic resource allocation .Clear direction Enhanced impact of AIPs. Optimal Impact and Influence Efficient Decision-Making Coordinated Market Expansion.”


How’d you come up with this AIP?


“AIPs targeting different regions and community feedback.”


Can you give me a definition on what a language and market focus strategy is. Why does the DAO need one?


“It's about concentrating efforts and resources on specific markets, ensuring a stronger presence in targeted areas. It guides decision-making and maximizes impact.”


Can you explain the steering group and what they will do?


“The steering committee plays a crucial role in suggesting the Language and Market Focus Strategy, to be ultimately selected by the DAO.”


What does success for AIP-259 look like?


“Shared Data ,Collaborative AIP Marketing ,Clear Direction , and Efficient Decision-Making.”


Where do you see this AIP/ language and market focus strategy a year from now?


"Growing approval of AIPs, Enhanced AIP time review, visible benefits and winning strategies, expansion into emerging markets."


Take a look at MisterHypes Twitter thread based on the Gazette’s questions below:


The window to vote on AIP-259 is currently open and ApeCoin DAO Contributors have until next Wednesday, July 5th, to cast their coins on this proposal.



The Bored Ape Gazette will continue to follow AIP-259 and will let you know how the community votes next week! Stay tuned for updates.

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