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  • Writer's pictureKyle

Adidas Teased Phase Three Of Its Into The Metaverse Project. Here's What You Need To Know:

As many in the Yuga Labs community visited the Otherside yesterday, Indigo Herz and Adidas introduced the Web 3 space to the next stage of the brand's Into The Metaverse project.

“Welcome to Rift Valley Motel – my path has led me here, has yours,” Adidas’ Bored Ape Indigo Herz cryptically tweeted on Saturday. “Should we enter? Will we come out the same? Connect your wallet at to burn your Phase 2 NFT and mint into ALTS by adidaChange is here, Episode 1 dropping April 2023. New York.”

At this time, we do not know much about Adidas’ Phase three plans, but we do know that there are three chapters to it and that the first chapter will be revealed in April 2023 during NFT NYC, according to the company’s website.

“Embarking on a fresh chapter in the adidas web3 journey, we transcend the realms of Into the Metaverse towards Phase 3: ALTs by adidas, the company wrote. “Join us and Indigo Herz on this new adventure to enter Rift Valley Motel, a place which will grant you exactly what you need. You may not come back the same. Burn into your ALT by adidas, now.”

As the Bored Ape Gazette previously reported, Adidas collaborated with the BAYC, G-Money, and Punks Comic in December 2021 when the company released its ITM project.

For purchasing Adidas’ NFT, holders received three physical Adidas items based on the Web3 Brands it collaborated with at no additional fee.

Further, Adidas airdropped holders a “Capsule” that transformed into the company’s Virtual Gear Collection.

“ITM is our pledge to the metaverse,” Adidas said on its website. “To make new friends—NFT-native or not—along the way. To open the door to web3 and what the future of fashion could be. We touched down in every corner of culture, landing in this wild world where possibilities are truly limitless. We invite you, the original thinkers and doers, to a new age of originality. Join us.”

The Bored Ape Gazette will continue to follow Adidas and Indigo Herz and will let you know more about phase three as more information becomes available. Stay tuned for updates!

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