BIMMER CLUB IS BACK: BMW Returns To ApeFest For The Fourth Straight Year With An All New BAYC Themed Collection!
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Get in, loser, we're going to ApeFest!
It was a full throttle Friday around the swamp as the Bored Ape Yacht Club announced that BMW would be pulling up to ApeFest once again, keeping its Bored Ape Bimmer Club experience rolling for the fourth year in a row!
“Bags packed. Engine running. Bored Ape Bimmer Club is live.” The BAYC tweeted. “Available exclusively while supplies last at the Bored Ape Yacht Club ApeFest store. Union Station Charleston SC.”
The new collection includes a black hoodie, a red pullover sweatshirt, and a BABC duffel bag that's perfect for fans of the 109-year-old automaker and primates alike!
As the Bored Ape Gazette previously reported, BMW first pulled up to ApeFest in Hong Kong in 2023, where the automaker brought out a BMW i5 M60 for a digital light show experience that let Apes project their primates onto the car!
At ApeFest 2024 in Portgual, BMW put the primate to the medal with the launch of its Bored Ape Bimmer Club apparel line with the BAYC, a BAYC themed mixed reality race experience, and a 1/1 1/1 “ApeMobile” designed by BAYC member Rida, that’s now owned by BAYC member Weidner Dennis.
Then, at last year's ApeFest in Las Vegas, BMW got into the driver's seat and officially joined the best club on the internet and had a whole set up at Area15 with cars, merch, and more!
“BMW took another huge step this evening to align themselves with BAYC, they’re one of us now,” Garga said during his keynote speech at ApeFest. “Meet Max.”
Now, with ApeFest 2026 underway here Charleston, BMW is continuing its ride alongside the BAYC with another fresh collection!
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