BORED IS THE NEW BLACK: The BAYC's Always On Merch Store Officially Opens!

Bored is the new black and will be in style all year long now that the Bored Ape Yacht Club’s always on merch store has officially opened for business!

On Wednesday, the best club on the internet welcomed Apes, Mutants, Web3 frens, and shoppers galore to check out its new online store featuring looks that are fit for the swamp and perfect for every primate’s day to day!

 

“The BAYC Essentials Store is now open 24/7 with year round staples and members-only exclusives for the club,” the BAYC tweeted. “store.boredapeyachtclub.com.”

 

From a zip up skull logo hoodie that’s members only to a casual BAYC pocket tee that anyone can pick up, the club’s new always on store is packed with 15 items that are bored, understated, and exactly the vibe the BAYC was going for.

 

“After years of toil and thousands of hours of R&D we have found the perfect black BAYC hoodie,” Yuga Labs CEO Garga tweeted after the store opened. “It has a zipper.”

 

Going forward, Apes old and new, along with frens outside the club, can ape into the always on store whenever they want and pick up some new merch.

Looking ahead, Apes can expect the BAYC to begin featuring Made By Apes products alongside the club’s official merch, as well as expanding into new styles and looks including women’s pieces, pet apparel, and “something cute for kids.”

 

You can visit the BAYC’s always on merch store here: https://store.boredapeyachtclub.com

 

The Bored Ape Gazette will continue to follow this new shop and will let you know when new items drop. Stay tuned for updates!