As the Bored Ape Gazette previously reported, Tag Heuer and its CEO, Frédéric Arnault, have recently been making moves in the metaverse .
“The world is changing fast,” TAG Heuer wrote in a press release in June. “And a lot of this is down to the rapid evolution of the Internet. From Web3 to blockchain to NFTs to cryptocurrencies, there’s a lot to digest. As an Avant grade, innovative brand, TAG Heuer is here to help watch enthusiasts stay in tune with our changing world. We seek to create unique, exclusive experiences that capture the zeitgeist. That’s why, shortly after entering the cryptocurrency space in the United States, TAG Heuer is taking another bold step into the world of Web3. We’re introducing an NFT viewer for customers to showcase their digital asset collection, with a verified proof of ownership, on their TAG Heuer Connected watch.”
TAG Heuer’s connected watch is called TAG Heuer Connected Calibre E-4 andl cost $2500 USD according to the company’s website. Prior to Tag Heuer releasing its Connected Calibre E-4 watch, Arnault aped into the BAYC on May 11th; picking up Bored Ape #4215.
Bored Ape #4215 is a five-trait brown fur ape with a black BAYC hat, an eye patch, and a diamond grill. Based on these traits, Bored Ape #4215 is the 2470th most rare ape, according to Rarity Tools.
Tag Heuer was the second high-end brand to announce that they would be accepting $Ape as a payment option yesterday. As the Bored Ape Gazette previously reported, Italian high-end luxury fashion house, Gucci, also accepts $Ape now.