SWAMP STYLE: The Bored Ape Yacht Club's Always On Merch Store Is Opening Next Wednesday!
- Kyle
- 1 hour ago
- 2 min read
Wardrobes will be anything but boring soon as the Bored Ape Yacht Club gets ready to open its always on store, filled with essentials and some Ape exclusives next week!
From looking basic to dressing bored, the BAYC took to the timeline on Wednesday and announced that the brand’s highly anticipated always on merch store is opening on December 10th.
“The new Bored Ape Yacht Club store is here, open year-round for the first time. Everyday classics, seasonal member-exclusive drops, and no more waiting for the next merch window,” the club tweeted. “Opens December 10th.”
With this, gone are the days of members old and new having to scrounge eBay or wait to add a bit of boredom to their style.
Tonight, we do not know exactly what will be on the shelves when the BAYC’s always on merch store opens next week, but Yuga Labs CEO Garga did confirm that they will be launching the brand’s “Essentials Collection,” that will be perfect for primates’ day to day wear, along with token gated exclusives just for Apes!
“New BAYC store opens next week, just in time for the holidays store will be open 24/7, no longer just something that pops up during a merch drop window,” Garga wrote. “starting off with a "BAYC Essentials" collection - understated pieces, not limited-run plan is to reproduce any of the pieces from Essentials that people end up loving, so new members always have something to snag no matter when they join some Essentials merch will be accessible to anybody (no token-gating) and some pieces will be exclusive + token-gated to members will supplement the Essentials drop with some seasonal, limited-run pieces too :).”
Garga also said that the new merch store will feature Made By Apes products alongside the club’s official merch, bringing more eyes and more support to holders who are building around the swamp!
As Yuga Labs gets ready to roll out the always-on merch store next week, Garga also teased some of the team’s future plans, which include women’s pieces, pet apparel, and “something cute for kids.”
